Susan Fung's Blog
As anyone up-to-speed on technology knows, social media is everywhere. And it’s a powerful tool—if used properly. You can share information in real-time and receive real-time responses and reactions. Therefore, you should be using social media to your advantage when selling your home. You’re probably wondering what social media has to do with selling a home, right? Well, let’s take a look at a couple ways where social media will not only come in handy, but might just help sell your home in real-time.
1. Post your listing
It’s very likely that your listing will be posted on many real-estate sites and even on social media. This is your opportunity to capitalize on that posting and post on your own social media channels. Consider posting to Facebook, Twitter and even Instagram. By doing this you are increasing the views that your listing will receive and increasing the likelihood that the right buyer will see your home. And all it takes is one person to love your home for it to sell.
2. Ask your friends to share
Word of mouth goes a long way. Technology’s way of word of mouth is through sharing on social media. And if you want to maximize the amount of people who will see your listing, ask your friends to share the posting—they may even add a little note to their share, which (if positive, hopefully) will only help.
3. Give them a reason to love your home
Add a personal message when sharing your listing. Tell the story of how your daughter took her first steps in the family room or how you felt the first time you walked through the front door. Giving that personal touch will bring positive feelings of your home. It will give the potential home buyer the thoughts of all the firsts that they could experience in that home.
Of course, social media will not sell your home. You should be taking the proper steps suggested by your realtor to get it in optimal shape for selling such as making small updates, decluttering, and removing overly personal items. You should also have great photos of your home for the listing. The photos will make a world of a difference when buyers are looking online. It could make or break whether they even consider your home or attend a showing.
If selling your home is timely then social media should bean important component to your selling strategy. It’s the age of technology and every generation is on social media in some respect, especially the millennial generation. And it’s important to pay attention to the millennials as more and more will begin the home buying process. It’s essential to be where they are and for most, they’re on social media.
Listing a house may seem like a long, arduous process, especially for a first-time home seller. But with the right real estate agent at your side, you can receive expert support at each stage of the home selling journey.
What does it take to hire a diligent real estate agent to ensure you can sell your house? Here are three tips to help first-time home sellers employ the ideal real estate agent.
1. Conduct a Comprehensive Search
Search far and wide for a real estate agent – you'll be glad you did. With an extensive search, you can learn about the pros and cons of working with various real estate agents in your area and plan accordingly.
Don't hesitate to reach out to friends and family members for real estate agent recommendations. If friends and family members enjoyed outstanding experiences with certain real estate agents, it may be a great idea to contact the housing professionals who have helped your loved ones achieve their home selling goals.
Also, look for real estate agents who boast many years of industry experience. These housing market professionals are likely to understand the ins and outs of selling a residence. As such, they may be better equipped than other real estate agents to help you optimize the value of your house.
2. Ask Plenty of Questions
If you find a real estate agent who seems like a viable candidate to help you sell your residence, it is important to set up a face-to-face meeting. That way, you can ask questions and determine whether this individual is the right person to assist you.
During a face-to-face meeting, find out what a real estate agent has to say about your residence. Typically, a diligent real estate agent will conduct extensive research before meeting with you and should be able to offer honest, unbiased home selling recommendations.
Furthermore, there is no such thing as a "bad" question, especially for those who are selling a house for the first time. And if you have questions for a real estate agent, a face-to-face meeting provides an excellent opportunity to get your queries addressed by a housing market expert.
3. Get Client Referrals
Ask real estate agents for client referrals. Then, reach out to past clients so you can better understand how a particular real estate agent has supported home sellers over the years.
If a client offers glowing recommendations of a real estate agent, this housing market professional may prove to be the best choice. On the other hand, a client who encountered problems with a particular real estate agent may help you avoid making the wrong decision as well.
Ultimately, the right real estate agent is someone who can help you sell your house and keep you informed as the home selling journey moves forward. And if you spend some time learning about the real estate agents in your city or town, you should have no trouble employing a top-notch real estate agent who can take the guesswork out of selling your residence.
When you’re selling your home, things can get really busy, really fast. You want your home to be in tip top shape to give it the best chance of selling in a timely manner. There are a few things you can do in a short time frame that allows you to spruce up your home without breaking a sweat. Below, you’ll find some tips to help you bring your home to another level of wow before the open house.
Check Your Front Door
All you really need to do is put a fresh coat of paint on your front door to brighten the look of your entryway. There’s something about a freshly painted front door that really makes a home look like new.
Spruce Up The Landscaping
You can really do a minimal amount in your yard and make your home curb-appeal ready. Just rake some leaves, add some mulch, mow the lawn, and voila. It might be an all day project, but in the end, it will be worth it. As long as people have a good view and feel that your yard has been taken care of, the outside of your home is in the clear for an open house.
Check The Outdoor Lights
Even though an open house will be happening in the daylight hours, people may be curious that there is adequate lighting on the outside of your home. Buyers can either check this while they are at the open house or they could go a step further and drive by the property at night. Adequate lighting allows for a sense of security and safety all throughout the outside of the property.
Care For The Mailbox
Few places in your home are as neglected as the mailbox is. Add some fresh paint to your mailbox. You can use the same color as your front door for consistency. At the very least, clean up the mailbox to give it a better appearance. Make sure your house number is present somewhere on the box as well. This helps the property to have a sense of being a bit more inviting. People will also be able to find your home easier.
Make Use Of Flowers
You should place flowers around your home on the day of the open house. Add a fresh cut bouquet to the kitchen table. Bring some potted plants and florals around your entryway. These simple touches really can make an impression when potential buyers visit your home.
Remove Your Personal Stuff
From the outside in, traces of your life in the home should be put away. This means pet items, toys, games, photos, and celebrity shrines. The more free space a buyer has to envision themselves living in the home, the better.
With these small extra touches, your open house is bound to be a success!
The home selling journey offers no guarantees. Thus, if you fail to prepare to sell your house, you risk encountering problems that may make it tough for you to maximize your home sale earnings.
Ultimately, there are many things you can do to avoid a complex house selling journey. These include:
1. Price Your Home Competitively
The initial asking price for your home may dictate your house selling success. If you set an aggressive initial asking price for your residence, you may be better equipped than other sellers to enjoy a seamless house selling experience.
Oftentimes, it helps to review the housing market in your city or town. If you evaluate the prices of available houses in your area that are similar to your own, for instance, you may be able to determine a price range for your house.
You also may want to conduct an appraisal before you list your residence. An appraisal enables you to obtain a property valuation that could help you set a competitive initial asking price for your home.
2. Upgrade Your Home's Curb Appeal
How your home looks to buyers may have far-flung effects on the house selling journey. If your residence boasts amazing curb appeal, you could accelerate the home selling journey and boost the likelihood of getting the best price for your residence.
To bolster your home's curb appeal, it generally is a good idea to mow the lawn, fix any damaged siding and perform other house exterior upgrades. Of course, if you need help with home exterior enhancements, you can always reach out to local house improvement professionals for assistance.
3. Work with a Real Estate Agent
A real estate agent knows what it takes to promote a home to the right groups of buyers, along with ensure a seller can optimize his or her property sale earnings. Plus, a real estate agent takes the guesswork out of navigating each stage of the house selling journey.
Let's not forget about the home selling guidance a real estate agent can provide, either. If you are uncertain about how to price your house, for instance, a real estate agent can offer a data-driven recommendation. Or, if you are searching for quick, easy ways to enhance your home's curb appeal, a real estate agent is happy to provide you with home exterior improvement tips.
In addition, a real estate agent is an expert housing market resource. He or she is prepared to respond to your home selling concerns and questions at any time. And if you are worried at any point during the home selling journey, a real estate agent will work with you to alleviate stress, too.
Navigating the home selling journey can be difficult, regardless of whether you are an experienced or first-time house seller. Thanks to the aforementioned tips, you can streamline the home selling journey. Perhaps best of all, these tips could make it easy for you to enjoy a fast, profitable home selling experience.
If you're selling a home, hiring a real estate agent who acts as a comprehensive marketer is essential – and perhaps it is easy to understand why.
For home sellers, an ineffective marketer may struggle to promote your residence to the right groups of homebuyers. This may cause you to miss out on opportunities to highlight your house to potential property buyers, resulting in a prolonged home selling cycle.
Ultimately, there are many signs that a real estate agent understands what it takes to market your residence effectively, including:
1. A real estate agent is ready to host home showings and open houses.
Home showings and open houses enable property buyers to get an up-close look at your residence. That way, property buyers can envision what life would be like if they purchase your house.
Typically, a real estate agent will want to host as many home showings and open houses as possible This housing market professional will be available to set up home showings at property buyers' convenience. Meanwhile, he or she also will promote open houses via social media and other channels to stir up plenty of interest from potential property buyers.
2. A real estate agent knows how to showcase your residence online.
A real estate agent may insist on hiring a professional photographer to take pictures of your home's interior or exterior. This ensures you can provide homebuyers with crisp, clear images via myriad online channels to show the true beauty of your house.
Moreover, a real estate agent may use Facebook, Twitter and other social networks to promote your residence. Social media enables this housing market professional to reach thousands of potential property buyers and may help you generate significant interest in your home quickly.
3. A real estate agent allocates the necessary time and resources to track his or her marketing efforts.
What good is a marketing campaign if a marketer is unable to define its success? A real estate agent who is a great marketer understands the importance of metrics and will measure his or her marketing successes and failures.
A real estate agent should be able to keep you informed at each stage of the home selling cycle. He or she can provide updates about whether homebuyers are interested in checking out your home and any feedback from homebuyers as well.
In addition, a real estate agent is unafraid to adjust the way that he or she promotes your home. With the right metrics in place, this housing market professional will be able to find out whether homebuyers are interested in your property and modify his or her marketing efforts accordingly.
When it comes to selling your home, working with a real estate agent who knows the importance of effective marketing can make a world of difference. With a successful marketer at your disposal, you can boost your chances of speeding up the home selling process and getting the best price for your house.