Susan Fung's Blog
As anyone up-to-speed on technology knows, social media is everywhere. And it’s a powerful tool—if used properly. You can share information in real-time and receive real-time responses and reactions. Therefore, you should be using social media to your advantage when selling your home. You’re probably wondering what social media has to do with selling a home, right? Well, let’s take a look at a couple ways where social media will not only come in handy, but might just help sell your home in real-time.
1. Post your listing
It’s very likely that your listing will be posted on many real-estate sites and even on social media. This is your opportunity to capitalize on that posting and post on your own social media channels. Consider posting to Facebook, Twitter and even Instagram. By doing this you are increasing the views that your listing will receive and increasing the likelihood that the right buyer will see your home. And all it takes is one person to love your home for it to sell.
2. Ask your friends to share
Word of mouth goes a long way. Technology’s way of word of mouth is through sharing on social media. And if you want to maximize the amount of people who will see your listing, ask your friends to share the posting—they may even add a little note to their share, which (if positive, hopefully) will only help.
3. Give them a reason to love your home
Add a personal message when sharing your listing. Tell the story of how your daughter took her first steps in the family room or how you felt the first time you walked through the front door. Giving that personal touch will bring positive feelings of your home. It will give the potential home buyer the thoughts of all the firsts that they could experience in that home.
Of course, social media will not sell your home. You should be taking the proper steps suggested by your realtor to get it in optimal shape for selling such as making small updates, decluttering, and removing overly personal items. You should also have great photos of your home for the listing. The photos will make a world of a difference when buyers are looking online. It could make or break whether they even consider your home or attend a showing.
If selling your home is timely then social media should bean important component to your selling strategy. It’s the age of technology and every generation is on social media in some respect, especially the millennial generation. And it’s important to pay attention to the millennials as more and more will begin the home buying process. It’s essential to be where they are and for most, they’re on social media.
Multigenerational properties have seen a demand spike recently, giving sellers a reason to sit up and take notice. As family dynamics shift and the economy rises and falls, property owners need to pay attention to who's buying what. We'll look at what constitutes a multigenerational property and which ones are seeing the most attention.
Accessibility & Space
The very word multigenerational may confuse some home sellers. After all, any home can be a multigenerational home depending on who lives there. But these homes are usually defined as being accessible to people of all ages with enough space to accommodate different lifestyles.
For example, the home may include a separate entrance and living room where a grandmother can maintain her independence without being far away from her family. Or it may include a wheelchair-accessible ramp to an in-law unit (complete with kitchenette). New multigenerational homes are built so each level can accommodate a different generation (similar to a duplex).
Why the Spike in Demand
The way we live is determined by everything from the average yearly salary to our daily demands. While families may have primarily stuck together a century ago, nuclear families took center stage in the latter half of the 1900s. It seems as though many Americans are seeing the pendulum swing back the other way. Today, up to 41% of all home buyers are looking for a home that can house either an elderly parent or an adult child.
While the exact reasons are still a little hazy, the trend seems influenced by the desire to save money. However, there are other benefits to multigenerational homes that lie just underneath the surface. These homes encourage togetherness while still giving everyone a sense of space. This can lead to better health outcomes — both mentally and physically. Young parents can ask their parents to watch their children while they're gone and adult children can help elderly parents as they age.
What Sellers Can Do
Most sellers are unlikely to revamp their homes entirely before putting it on the market just to make it an official multigenerational home. However, they can give their homes a quick refresher with an eye towards the universal design. This may mean installing grab bars in the bathroom or carpeting the bedrooms to provide more traction.
There's no reason for home sellers to go overboard when it comes to putting their property on the market. However, they can keep in mind who the buyers are in the area. It may help you decide whether to stage your third bedroom as a nursery or a study.
Listing a house may seem like a long, arduous process, especially for a first-time home seller. But with the right real estate agent at your side, you can receive expert support at each stage of the home selling journey.
What does it take to hire a diligent real estate agent to ensure you can sell your house? Here are three tips to help first-time home sellers employ the ideal real estate agent.
1. Conduct a Comprehensive Search
Search far and wide for a real estate agent – you'll be glad you did. With an extensive search, you can learn about the pros and cons of working with various real estate agents in your area and plan accordingly.
Don't hesitate to reach out to friends and family members for real estate agent recommendations. If friends and family members enjoyed outstanding experiences with certain real estate agents, it may be a great idea to contact the housing professionals who have helped your loved ones achieve their home selling goals.
Also, look for real estate agents who boast many years of industry experience. These housing market professionals are likely to understand the ins and outs of selling a residence. As such, they may be better equipped than other real estate agents to help you optimize the value of your house.
2. Ask Plenty of Questions
If you find a real estate agent who seems like a viable candidate to help you sell your residence, it is important to set up a face-to-face meeting. That way, you can ask questions and determine whether this individual is the right person to assist you.
During a face-to-face meeting, find out what a real estate agent has to say about your residence. Typically, a diligent real estate agent will conduct extensive research before meeting with you and should be able to offer honest, unbiased home selling recommendations.
Furthermore, there is no such thing as a "bad" question, especially for those who are selling a house for the first time. And if you have questions for a real estate agent, a face-to-face meeting provides an excellent opportunity to get your queries addressed by a housing market expert.
3. Get Client Referrals
Ask real estate agents for client referrals. Then, reach out to past clients so you can better understand how a particular real estate agent has supported home sellers over the years.
If a client offers glowing recommendations of a real estate agent, this housing market professional may prove to be the best choice. On the other hand, a client who encountered problems with a particular real estate agent may help you avoid making the wrong decision as well.
Ultimately, the right real estate agent is someone who can help you sell your house and keep you informed as the home selling journey moves forward. And if you spend some time learning about the real estate agents in your city or town, you should have no trouble employing a top-notch real estate agent who can take the guesswork out of selling your residence.
The home selling journey offers no guarantees. Thus, if you fail to prepare to sell your house, you risk encountering problems that may make it tough for you to maximize your home sale earnings.
Ultimately, there are many things you can do to avoid a complex house selling journey. These include:
1. Price Your Home Competitively
The initial asking price for your home may dictate your house selling success. If you set an aggressive initial asking price for your residence, you may be better equipped than other sellers to enjoy a seamless house selling experience.
Oftentimes, it helps to review the housing market in your city or town. If you evaluate the prices of available houses in your area that are similar to your own, for instance, you may be able to determine a price range for your house.
You also may want to conduct an appraisal before you list your residence. An appraisal enables you to obtain a property valuation that could help you set a competitive initial asking price for your home.
2. Upgrade Your Home's Curb Appeal
How your home looks to buyers may have far-flung effects on the house selling journey. If your residence boasts amazing curb appeal, you could accelerate the home selling journey and boost the likelihood of getting the best price for your residence.
To bolster your home's curb appeal, it generally is a good idea to mow the lawn, fix any damaged siding and perform other house exterior upgrades. Of course, if you need help with home exterior enhancements, you can always reach out to local house improvement professionals for assistance.
3. Work with a Real Estate Agent
A real estate agent knows what it takes to promote a home to the right groups of buyers, along with ensure a seller can optimize his or her property sale earnings. Plus, a real estate agent takes the guesswork out of navigating each stage of the house selling journey.
Let's not forget about the home selling guidance a real estate agent can provide, either. If you are uncertain about how to price your house, for instance, a real estate agent can offer a data-driven recommendation. Or, if you are searching for quick, easy ways to enhance your home's curb appeal, a real estate agent is happy to provide you with home exterior improvement tips.
In addition, a real estate agent is an expert housing market resource. He or she is prepared to respond to your home selling concerns and questions at any time. And if you are worried at any point during the home selling journey, a real estate agent will work with you to alleviate stress, too.
Navigating the home selling journey can be difficult, regardless of whether you are an experienced or first-time house seller. Thanks to the aforementioned tips, you can streamline the home selling journey. Perhaps best of all, these tips could make it easy for you to enjoy a fast, profitable home selling experience.
After you add your house to the real estate market, it may be only a matter of days before you receive the first offer on your residence.
Ultimately, the initial offer on your home may prove to be the best proposal for a number of reasons, including:
1. The offer matches or exceeds your expectations.
An informed home seller understands the condition of his or her house, and as such, sets realistic expectations for the home selling journey.
For a home seller, it is paramount to conduct a home appraisal before you list your residence. With this appraisal, you can learn about your residence's strengths and weaknesses and price your house accordingly.
Furthermore, a home appraisal will help you understand the true value of your home. And if you receive an initial offer that matches or surpasses your expectations, you should have no trouble accepting the proposal and moving forward with a home sale.
2. The offer corresponds to the current state of the real estate market.
Operating in a buyer's market is far different from operating in a seller's market, and perhaps it is easy to understand why.
In a buyer's market, there is an abundance of high-quality houses and a shortage of property buyers. This means a buyer's market typically favors property buyers over property sellers.
On the other hand, a seller's market usually favors property sellers. This market includes many property buyers and a shortage of top-notch houses. Thus, the likelihood of receiving a terrific first offer may increase in a seller's market and decrease in a buyer's market.
As a home seller, it is essential to allocate the necessary time and resources to learn about the housing market. If you understand the differences between a buyer's market and a seller's market, you can identify a great initial offer on your house.
3. The offer is a must-accept in the eyes of your real estate agent.
When it comes to selling a house, it often is a wonderful idea to work with a real estate agent. In fact, this housing market professional may prove to be a difference-maker at each stage of the home selling journey.
A real estate agent will help you list your residence, promote it to potential homebuyers and set up home showings and open houses. That way, he or she can make it easy for you to generate substantial interest in your residence as soon as it becomes available.
Perhaps most important, a real estate agent is happy to provide honest, unbiased home selling recommendations. This housing market professional will help you differentiate between a mediocre initial offer and a stellar one and ensure you can make informed home selling decisions.
Lastly, be sure to analyze the initial offer on your home closely before you accept it. By taking a diligent approach to this home proposal, you can evaluate the pros and cons of it and make the best possible decision based on your individual needs.